Interactive agency Quantum Leap Communications Inc. in Chicago, a subsidiary of The Leap Group Inc., said it entered into a strategic alliance with BroadVision Inc. to provide full service Internet relationship marketing and commerce solutions.
The alliance will combine the strengths of Quantum Leap’s interactive marketing and advertising services with BroadVision’s software application products, the companies said.
The strategic alliance between the two companies is designed to provide joint marketing of Quantum Leap’s content, strategic, creative, design and marketing services and BroadVision’s software application products to offer integrated Web-based marketing and e-commerce solutions.
The companies also will continue to share development information on products such as BroadVision One-To-One, an enterprise-class software application system for rapid development and real-time operation of one-to-one relationship management applications.
Each company will promote the other as a preferred partner.
“BroadVision was one of our partners for the American Airlines site relaunch and we recognized that a strategic alliance would enhance the capabilities we could offer clients of both companies,” said Debra Bean, senior vice president and managing director of Quantum Leap Communications. “AA.com is a perfect example of the strength of the Internet for targeted consumer marketing initiatives. Our two companies look forward to working together to help other companies tap this valuable resource.”
Leap Group shares more than doubled Monday after the company announced the alliance. Leap shares were up more than $4 at one point to $7.50. The stock closed at $7.