Quantum Leap Communications launched three new television spots for MSNBC.com and said it has signed its second consecutive contract as agency of record for the site.
As part of its expanded assignment, Chicago-based Quantum Leap, will be responsible for the look and feel of an integrated system of communications for MSNBC which will include online, print and television executions. Quantum Leap will also continue to provide online strategy and strategic and competitive analysis. Billings were not disclosed.
The television campaign breaking today includes three :30 spots which will be part of a network tool kit of advertising available to MSNBC affiliates. The campaign targets MSNBC.com users who access the site at work.
“We have an opportunity to develop a consistent brand image across several advertising media and we are excited to be taking our relationship with MSNBC to a new level,” said Rich Giuliani, chief creative officer of Quantum Leap. “We have always believed in the ability to develop a strong Internet-based brand and look forward to working with the team at MSNBC to continue to build their brand.”
“The efforts of Quantum Leap have had a direct and measurable impact on our reach and frequency,” said Cherylynne Crowther, marketing manager for MSNBC on the Internet.
Earlier this year, Quantum Leap received the Gold Pencil Award in the first annual One Show Interactive competition for a Java-based breaking news delivery banner created for MSNBC using proprietary software. The unique banners allow MSNBC editorial staff to update headlines instantly.
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