Juno claims 4.7 million members, and says it is the second-largest online service in the United States, after America Online.
Juno members can access information about Quarterdeck’s new product releases and upgrades through Juno’s marketing channels. And Quarterdeck will communicate with Juno members through banner advertisements appearing at the top of Juno’s main interface as subscribers send or receive email, and full- screen “pop-up” advertisements that appear at the start of a member’s session.
By clicking on an ad, members will be able to enter a Quarterdeck store where they can purchase Quarterdeck PC helpware directly.
The campaign, which began last week, will feature REALHELP, CleanSweep and Partition-It products.
“With an increasing number of people using email on a daily basis, we felt that this was a perfect opportunity to provide valuable information about our PC helpware products,” said Joseph Fusco, senior vice president of sales and marketing at Quarterdeck.
“This alliance is a great example of how Juno’s targeted-advertising medium, which will allow Quarterdeck to advertise each product to those Juno members likeliest to need it, is able to bring companies and consumers closer together,” said Charles Ardai, Juno’s president.
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