Personal finance site Quicken.com launched its first ad campaign targeting advertisers and marketers in both financial as well as non-financial industries, such as automotive, computer hardware and software manufacturers.
Created by Mountain View advertising firm Syd & Randy, the 25-week print campaign is slated to run until Oct 11. The ads appear in industry trade publications such as AdWeek, Advertising Age, Industry Standard and Media Week, and are expected to expand to Web-based advertising in the upcoming weeks. Spending and agency details were not disclosed.
The ads underscore Quicken.com’s ability to reach an “educated and affluent” audience with strong online purchasing power. The site recently hit an all-time high of more than eight million page views in one day.
“We initiated this campaign to make both financial and non-financial advertisers aware of the power and reach of advertising on Quicken.com. Advertisers of all types benefit from our audience’s purchasing power,” said Jeff Cohen, advertising director at Intuit Inc.’s Quicken.com.