Quote of the Day: Barry Diller's headache

"You really want to get a headache? Try to understand Internet advertising

“You really want to get a headache? Try to understand Internet advertising. Social networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown.”

-IAC CEO Barry Diller in an interview with WSJ.

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Whitepapers

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US Mobile Streaming Behavior

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Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

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Learning to win the talent war: how digital marketing can develop its people
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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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