Quote of the Day: Can Phorm, NebuAd Be a Check on Google’s Power?

“Technology from companies like Phorm can help small websites and ISPs compete with Google for a slice of their rapidly growing advertising income. There are now many companies across the world that rely on Google for as much as half of their sales, via paid search and direct response advertising. Those worried by this domination of the paid search market should be supporting this new competition.”

-British media expert Peter Bazalgette, making the case for ISP behavioral targeting.

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