Quote of the Day: Chad Hurley’s Brave New World

chadhurley.jpgYouTube founder Chad Hurley spoke yesterday at the MIPCOM conference in Cannes, France. He spent a good deal of time assuaging media companies’ fears about rights management. He also hit the theme of advertiser accountability in a down economy. A few nuggets:

“There is no old media. There is no new media. There is one media with one common purpose: to inform, move and inspire the world through information, art and entertainment. Together, we can find a solution that will benefit everyone in this ecosystem, from consumers to advertisers to the content owners alike.”

“…Weezer launched their music video “Pork and Beans” on YouTube resulting in over 4 million views in just two days. Using our sophisticated analytics tool, the band was able to then get an in-depth look at the video’s views. This data provided an online focus group of sorts, enabling them to prepare more effective and powerful marketing campaigns. It even helped Weezer understand where their videos were being watched and then plan their upcoming tour.”

“…Online video began as a playground for advertisers where they could test ideas, drive brand awareness and create consumer engagement through clever viral video campaigns. In the current economic climate, this platform also provides advertisers with an affordable distribution channel and metrics to help gauge the success of a campaign and drive engagement numbers up.”

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