Quote of the Day: Emily Riley on T-Mobile’s Billion-Impression Ad Buy

“I would say that officially, this ad buy proves that you can have simultaneous reach of some kind online. No it’s not the same as a superbowl commercial, but it’s pretty important for brand advertisers nonetheless. More marketers should be willing to pay a premium for this kind of campaign. A site takeover actually already has some traction and is a great way to flood people with your message. However one site is only one site. A giant scale buy on a network on the other hand, can ensure that you’re showing a majority of Americans your message in just a day or two. Networks should be selling takeovers every day of the year.”

-Emily Riley, JupiterResearch analyst, commenting on T-Mobile’s recent billion-impression ad buy with Platform-A.

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