More NewsQuote of the Day: Emily Riley on T-Mobile’s Billion-Impression Ad Buy

Quote of the Day: Emily Riley on T-Mobile's Billion-Impression Ad Buy

"I would say that officially, this ad buy proves that you can have simultaneous reach of some kind online

“I would say that officially, this ad buy proves that you can have simultaneous reach of some kind online. No it’s not the same as a superbowl commercial, but it’s pretty important for brand advertisers nonetheless. More marketers should be willing to pay a premium for this kind of campaign. A site takeover actually already has some traction and is a great way to flood people with your message. However one site is only one site. A giant scale buy on a network on the other hand, can ensure that you’re showing a majority of Americans your message in just a day or two. Networks should be selling takeovers every day of the year.”

-Emily Riley, JupiterResearch analyst, commenting on T-Mobile’s recent billion-impression ad buy with Platform-A.

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