"The battles over the legality of Phorm and NebuAd are a smokescreen for the real issue, which is that marketers who have only server-level data don't want to compete against someone who has a better dataset than them
“The battles over the legality of Phorm and NebuAd are a smokescreen for the real issue, which is that marketers who have only server-level data don’t want to compete against someone who has a better dataset than them. So expect plenty of continued fireworks over Phorm and NebuAd, but don’t kid yourself that it’s only the privacy advocates beating up on them.”
-Eric Goldman, expert on Internet law and professor at Santa Clara University, commenting on the legality of behavioral tracking and ad serving platforms that tie into ISP networks.
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