Quote of the Day: Jeff Lanctot

“The most effective agencies must live squarely at the intersection of marketing and technology. They should be sprinting to that intersection. Not just digital agencies, but all agencies. As all media becomes digital, any agency that doesn’t view itself as a technology company should commence reflecting fondly on the good ol’ days. The road ahead is likely to be significantly less fulfilling.”

-Jeff Lanctot, SVP of Avenue A | Razorfish Media, writing in his blog.

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