“A big flaw of any analysis is that since online advertising is ‘better’ than other mediums, folks will simply reduce their spending elsewhere and keep online unhindered. But online advertising has always won ad spending by justifying itself solely on its own merits and performance… Online advertising is a leading indicator of a recession rather than an industry insulated from the economy.”
-Niki Scevak, founder of Homethinking and a sometimes Jupiter analyst, on Web’s insulation from economic hard times.
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