More NewsQuote of the day: optimizing to the Nth

Quote of the day: optimizing to the Nth

"Everyone's coming out with these solutions that are trying to optimize something to the Nth level, but if you can't get the basics right, there's no point in the Nth level

“Everyone’s coming out with these solutions that are trying to optimize something to the Nth level, but if you can’t get the basics right, there’s no point in the Nth level. You’ll see these behavioral targeting firms that say they get a 200 percent lift… but that’s often because the client wasn’t doing anything to begin with.”

-Dave Murphy, general manager of Sapient’s BridgeTrack division, during an interview at ad:tech.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts