Quote of the Day: P&G’s Ted McConnell on Facebook

“Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant… We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”

-Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., expressing doubts that marketers belong on Facebook. (AdAge)

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