Quotesmith.com Names BBDO Chicago for $100 Million Campaign

Insurance price comparison service Quotesmith.com Inc. selected BBDO Chicago for a three-year, $100 million integrated marketing campaign to build consumer awareness.

“Our tightly integrated approach to brand-building answered the company’s need for a comprehensive campaign that directs consumers to Quotesmith.com’s vast online resources and helps them make more informed purchasing decisions,” said Tonise Paul, president and CEO of BBDO Chicago.

The campaign will kick off nationally in late December with print, broadcast, online and direct marketing components and will be supported by public relations and special events programs.

“BBDO is one of the best brand-builders in the industry, and building a strong Internet brand is critical to our long-term success,” said Quotesmith.com President and founder Robert Bland.

“Combined with their formidable creative capabilities and insights into the consumer marketplace, I’m confident the BBDO team can help us effectively articulate the advantages of using Quotesmith.com for informed comparison shopping.”

“Today, less than one percent of the $1.1 trillion in U.S. insurance products are purchased online,” said Willard Hemsworth II, Quotesmith.com’s newly named senior vice president of marketing.”

“We’ve built the largest, most comprehensive insurance price comparison database ever developed, and are convinced this integrated marketing campaign can significantly extend our leadership position as the premier online insurance brand.”

BBDO Chicago is part of BBDO Worldwide, which itself is a unit of the Omnicom Group.