R. H. Donnelley Corp., the largest independent marketer of Yellow Pages advertising in the U.S. and an up and coming new media player, will separate from Dun & Bradstreet and become listed on the New York Stock Exchange on Wednesday, July 1.
Donnelley, headquartered in Purchase, NY, sells more than $1 billion in Yellow Pages advertising a year, or nearly 10% of total Yellow Pages advertising in the U.S.
RHD said it publishes or is sales agent for more than 275 directories, with a total circulation of more than 30 million copies. The company said it has long-term relationships with Ameritech, Bell Atlantic and Sprint, which generate the majority of its $124 million in operating income.
The company also is aggressively developing opportunities in new media, including the Internet, audiotex and cable TV.
R. H. Donnelley was founded in 1886 by Reuben Hamilton Donnelley, and is generally recognized as the originator of classified telephone directory advertising. RHD merged with Dun & Bradstreet in 1961.