Radio Shack Looks for 'Holiday Heroes' on Foursquare
Electronics retailer offers a 20 percent discount to holiday shoppers for three check-ins. Two check-ins can be at non-brand locations.
Radio Shack launched a holiday season campaign on Foursquare today with a trio of lucrative rewards: 10 percent off for every store check-in; 15 percent off for store “mayors;” and 20 percent off for unlocking the “Holiday Heroes” badge.
What’s intriguing about the badge is that it doesn’t require all of the check-ins to be at Radio Shack’s 4,000-plus stores. For instance, if consumers follow the brand on Foursquare and check in at two “Hero Hotspots,” they’ll earn the badge. According to Radio Shack’s Foursquare page, the so-called hotspots include gyms, coffee shops, train stations, and other places. After two check-ins, the consumers then need to check-in at a Radio Shack to pick up the 20 percent discount.
Fort Worth, TX-based Radio Shack was not available to clarify whether there would be limits on the number of badge earners or when the campaign will end.
The electronics retail brand is one of nine “Partner Badge” companies that Foursquare announced on its blog on Tuesday. Two more examples: American Red Cross will use its badge to drive blood donations and the Museum of Modern Art in New York City will give membership discount offers to those who unlock its badge.
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations… Download Now
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality,… Download Now
Voice commerce, or conversational commerce, is a major disruptive opportunity in US retail. It opens up the possibility of building… Download Now
Every year the mobile market continues to grow and develop. Cyber Monday 2018 saw $2.2 billion in sales stemming just… Download Now
Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business world…. Read more
R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal…. Read more
For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics…. Read more