Rakuten, Japan’s largest e-commerce retailer, has been strengthening its content firepower with the acquistion of Viki video streaming site in September and a strategic partnership to license its video content to Baidu last week.
In November, Pinterest launched in Japanese as part of global expansion. The image sharing site received $100 million funding from Rakuten in 2012.
The recent investments underscore the e-commerce giant’s commitment in content, which one of its global marketing execs concur.
Rakuten is also eyeing expansion into Southeast Asia by setting up a regional headquarters in Singapore early this year as it expects high growth in markets like Indonesia, the Philippines, and Vietnam.
Find out from this video interview as Adrien de Wolkoff, senior manager for Rakuten’s global marketing office talks about his company’s focus in content marketing for 2014 and advice on managing search engine marketing for the region and worldwide.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.