Rakuten, Japan’s largest e-commerce retailer, has been strengthening its content firepower with the acquistion of Viki video streaming site in September and a strategic partnership to license its video content to Baidu last week.
In November, Pinterest launched in Japanese as part of global expansion. The image sharing site received $100 million funding from Rakuten in 2012.
The recent investments underscore the e-commerce giant’s commitment in content, which one of its global marketing execs concur.
Rakuten is also eyeing expansion into Southeast Asia by setting up a regional headquarters in Singapore early this year as it expects high growth in markets like Indonesia, the Philippines, and Vietnam.
Find out from this video interview as Adrien de Wolkoff, senior manager for Rakuten’s global marketing office talks about his company’s focus in content marketing for 2014 and advice on managing search engine marketing for the region and worldwide.