Rapleaf appears to have been dealt a major blow on Friday when Facebook announced it had banned the data broker from scraping its site for user profile information. While it’s unclear how much San Francisco-based Rapleaf depended on Facebook data to generate revenue, getting cut off from the biggest source of social media data in the world looks like a bad business development.
According to a blog post authored by Facebook engineer Mike Vernal, the two companies reached an agreement that will delete all user IDs in Rapleaf’s databases, as well as mandating that the data broker halts activities on Facebook indefinitely. Neither company is responding to requests for more information on the deal. In fairly vague terms, Vernal wrote that a data broker had been paying application developers for user IDs, but he did not state that Rapleaf was indeed the broker in question. He also revealed that the Palo Alto, CA-based social company had placed some developers on a six-month suspension due to their data sales activities.
Meanwhile, the Facebook engineer wrote: “In taking these steps, we believe we are taking the appropriate measures to ensure people stay in control of their information, while providing developers the tools they need to create engaging social experiences. We look forward to broader cooperation from everyone in the web community to confront issues that impact all of us.”
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
So what makes content go viral? And what makes people participate in these phenomena?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.