The @dVenture online medianetwork, a unit of New York-based Venture Communications, has been named torepresent seven additional Web sites.
Universal Studios Online and Excite signed a deal to promotethree Universal Studios' Internet destinations through the Excite onlinenetwork.
Santa Clara, CA-based Bay Networks Inc. launcheda strategic branding initiative highlighting the value Bay Networks-designednetworks are bringing to companies around the world.
Ryder TRS selected D'Arcy Masius Benton & Bowles to handle its $20 million adaccount, which will include some Internet spending.
InfoSpace Inc. and Lambert Publishing, which puts out BestTalk , The Talking Phone Book, formed a strategic partnership to bring local advertising to yellow pages on the Internet.
Citing explosive growth, Philadelphia area advertising agency Intersphere CommunicationsLtd. said it is moving its offices from Blue Bell to a renovated PlymouthMeeting, PA house that dates to the pre-Civil War era.
ZULU-tek Inc., formerly Netmaster Group, said it acquired control of SOFTBANK Interactive Marketing on December 31.
Coca-Cola launched a four-monthlong online promotion for its Cherry Coke soft drink.
Netmaster Group in Newport RI, without explanation, said it has changed itsname effective Jan. 1 to ZULU-tek Inc.
i-frontier has developed aninteractive HTML banner that asks the question "How much do you pay tobring a visitor to your site?"