Real Makes Real Profits on Games

Real Networks announced its Q1 earnings yesterday, and stated a 28 percent increase in revenue from games over the first quarter of 2006. The total came to $23.9 million. This revenue comes from casual games played on RealArcade, which are primarily ad-supported. Real partners with Eyeblaster to deliver ads in its Web and player-based games, and began offering revenue shares to developers, in a format similar to Microsoft. Belief whether a revenue-sharing model would benefit developers and publishers was mixed. Clearly it benefits the publishers over a pay-for-play model.

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