More NewsReal Media Acquires German Ad Sales Firm Cubicmedia

Real Media Acquires German Ad Sales Firm Cubicmedia

New York City-based Real Media acquired of Cubicmedia Gesellschaft f|rneue Medien mbH, an independent online advertising sales company inGermany.

New York City-based Real Media acquired of Cubicmedia Gesellschaft f|r neue Medien mbH, an independent online advertising sales company in Germany.

Real Media Europe and one of its investors, Swiss-based advertising conglomerate PubliGroupe, has acquired a 76 percent majority stake of Cubicmedia, while the other 24 percent remain with Cubicmedia’s two founders, Sascha Wolff and Daniel Dimpker, who will continue to operate the company under a new brand name: Real Media Germany.

Financial specifics of the deal were not disclosed.

“We are thrilled about this new move, which puts Real Media in a clear market leader position in Europe, said Pascal Zdhner, managing director of Real Media Europe. “. . .it was essential for Real Media to have a strong presence as a national sales organization in the largest European market. We identified Cubicmedia as the German market leader, started a collaboration and as we realized how close our market approach was, we decided to bring the companies together.”

Real Media and PubliGroupe are active throughout the continent in Internet advertising with a special focus on the German, French and English speaking markets.

Cubicmedia has offices in Hamburg, Munich and Kaiserslautern (close to Frankfurt), has a staff of 15, and represents exclusively a portfolio of German sites, including: Excite, S|ddeutsche Zeitung, Deutscher Sport Fernsehn (DSF), TM3, Investornet, BusiWeb, GameChannel, Falk-Online, City 24, and others.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts