The three-month campaign includes a banner rotation as well as a sweepstakes promotion. The mini-site is tied to Honda’s Spring Break Giveaway and is designed to generate qualified leads for Honda in the college market. The sweepstakes winner gets a $500 travel voucher to use for a Spring Break vacation.
Spending on the campaign was not disclosed.
Real Media exclusively represents LEXIS-NEXIS Academic Universe for all aspects of the site’s advertising. The site delivers 8 million to 12 million banner ad impressions per month. Undergraduate and graduate students, faculty, and administrative staff at the 850+ college and universities are able to use a standard Web browser to access LEXIS-NEXIS Academic Universe both on and off campus.
Separately, Real Media, which operates a network of more than 570 locally branded Web sites, made three significant personnel changes.
Charles C. Smith, 31, Real Media’ s executive vice president, managing director of advertising sales since April 1998, has been promoted to the newly created position of chief marketing officer.
Don Perri, 47, joins Real Media in the newly created position of chief operating officer and chief financial officer. Perri will oversee all company operations including finance, human resources, infrastructure issues and traffic/operations flow. Perri comes from Advance Publications Inc., owner of newspapers in 22 cities as well as Conde Nast, CondeNet; Parade; and React. Most recently, he was COO of Advance Internet Inc.
Bennett Zucker joined Real Media in the newly created position of vice president–sales. Zucker will be in charge of expanding Real Media’s Web ad network sales force and the training and deployment of 64 Publicitas/Globe Media, Inc. sales people to sell Real Media’s new Print Plus program that integrates online and print ad campaigns. Zucker came to Real Media from Metrocorp, publisher of city and regional magazines in Boston and Philadelphia.
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