Real Media Expands to Brazil
The online advertising network digs in south of the border.
The online advertising network digs in south of the border.
Advertising network Real Media Inc. this week added another branch to its South American operation, opening a new office in Brazil.
The new office in Sao Paulo, will be headed up by Evandro Audi, who was most recently ad sales manager for Veja/Abril.
The New York Times on the Web has signed on to be one of the first clients serviced by the new operation. Real Media will represent the publishing company in Brazil and Mexico. In addition to the Web site, Real Media will sell ads on the company’s opt-in email to subscribers.
“We are pleased to be working with Real Media in the Latin American market to support our goal of providing deep relationships with our site members and advertisers around the world,” said Christine Cook, vice president of national sales for New York Times Digital.
Real Media now represents 50 online brands in Latin America, including O Globo, Clarin, Reforma, Bloomberg.com, El Mercurio, and El Universal.
Real Media filed for its initial public offering in February and, like many other Internet companies, has not yet gotten its offering out in tumultuous market conditions.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article