Real Media Launches Open AdStream 5.0
New York City-based Real Medialaunched an upgraded version ofits ad server software, Open AdStream 5.0, that incorporates tools to managethe entire advertising process--from lead generation to billing.
New York City-based Real Medialaunched an upgraded version ofits ad server software, Open AdStream 5.0, that incorporates tools to managethe entire advertising process--from lead generation to billing.
New York City-based Real Media launched an upgraded version of its ad server software, Open AdStream 5.0, that incorporates tools to manage the entire advertising process–from lead generation to billing.
OAS 5.0 is also compatible with the new Euro currency and is Y2K compliant, the company said.
Among the new features:
“Managing an ad business is more than just ad delivery. To be successful, publishers need to control all phases of their advertising operation,” said Dave Morgan, president and CEO of Real Media.
Real Media says that more than 5,000 Web sites are using OAS to serve more than 4 billion online ads each month. The company also operates a network of more than 570 locally branded Web sites, many of which are newspaper sites.
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