Real Media Launches ‘World’s Interactive Newspapers’

Real Media launched World’s Interactive Newspapers, a one-stop buy point for national newspapers around the globe, starting with newspapers in Europe.

WIN offers advertisers the opportunity to reach high-end audiences across the top 16 premium newspaper titles in 13 European countries. WIN North America, Latin America, Asia and Global will follow.

The company said the program was created to help advertisers target high-end consumers internationally. WIN gives advertisers the opportunity to reach loyal newspaper readers in a trusted environment via their own language, ultimately resulting in more effective campaigns, the company said.

With more than 100 million page impressions per month across Europe, WIN offers advertisers access to a choice of advertising packages or the option to have one specially designed. Advertisers can target by channel, page position, search word, ISP, browser, gender, time of day, day of week, etc.

WIN Europe member newspapers include publications in Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden, Switzerland and the UK.

Real Media, which markets the Open AdStream ad management technology, operates a network of 600-plus sites, mostly newspapers.

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