Ad serving and network company Real Media said it has opened a Miami office in response to growth in its Latin American operations.
Greg Gendron has transferred from Real Media’s New York headquarters to become managing director of Real Media Latin America.
Real Media Latin America has signed Miami-based Charney/Palacios & Co., a Latin American rep firm for print advertising, to help introduce advertisers to the Real Media Network of mostly newspaper and magazine sites.
Dell Computers is already running a campaign on regional Latin American sites.
The partnership of Real Media and Charney/Palacios also offers packages of print advertising plus Internet advertising (called Print+) to help advertisers reach an audience more effectively.
Charney/Palacios is a subsidiary of Publigroupe, the Switzerland-based International print sales organization. Publigroupe was an early investor in Real Media.
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