Real Media Inc. said that more than 50 of the world’s largest media companies have recently begun using its Open AdStream (OAS) ad server software, “making it the most-used ad server product in the world.”
More than 5,000 Web sites are using OAS to serve more than 3.5 billion online ads each month from 175 different major advertisers, the company said.
In the United States, new OAS users include sites affiliated with Advance Publications, Discovery Communications Inc., Newsweek and the Los Angeles Times.
A sampling of recent OAS installations in Europe include: Germany: Axel Springer Verlag publications; Allegra; Bild ; and Die Welt as well as Spiegel; Heise; Berliner Morgenpost and OMS, a network of more than 15 regional newspapers.
France: Four of the nation’s six television network’s Web sites; IDG magazines; Eurosport, an online sports site; Le Monde; Le Parisien and Les Echos, a leading financial newspaper as well as Web 66, a network of over 20 newspapers.
The largest Web site in Denmark (Jubii); Italy’s leading business newspaper (Il Sole); the largest daily newspaper in the Netherlands (De Telegraaf).
New OAS clients in ASIA include China: a joint venture site between People’s Daily of China and News Corp.(Chinabyte).
Recent installations in Latin America: InfoSel, a group of newspapers and other publications in Mexico; Reforma, the largest newspaper in Mexico City; El Commercio, the online version of Peru’s largest newspaper; El Tiempo; the online version of Colombia’s largest newspaper and El Universal, the largest newspaper in Venezuela.
In October, Real Media announced more than 20 upgrades to OAS including an exclusive Privacy Proxy that blocks third party ad servers from tracking Web visitors across multiple sites and building user profiles, while still allowing them to deliver and track ad deliveries.
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