More NewsReal Media to Rep for Times of London Web Sites

Real Media to Rep for Times of London Web Sites

Internet ad sales company Real Media signed a deal to become theexclusive sales representative for four Web sites owned by London's TimesNewspapers Ltd.

Internet ad sales company Real Media signed a deal to become the exclusive sales representative for four Web sites owned by London’s Times Newspapers Ltd.

The sites are www.the-times.co.uk, www.sunday-times.co.uk, www.times-money.co.uk and www.times-sport.co.uk. Combined they claim more than 1.5 million registered readers and over 10 million regularly audited page impressions each month.

“We were not only impressed with the ability of Real Media to offer advertisers more targeted and enriched forms of advertising, away from the traditional banner and button, but also with the infrastructure it has to provide the best customer service to advertisers and agencies,” said Paul Simon, commercial director of Times Internet.

Real Media will enhance the sales offerings across the sites with advertising solutions coupled with channel sponsorship. All the sites will run Real Media’s Open AdStream ad server software.

Real Media’s network includes about 600 mostly newspaper sites and claims more than 680 million page impressions per month.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts