Real Media Upgrades Open Ad Stream Server Software

Real Media Inc. delivered an improved version of its Open AdStream ad server software featuring more than 20 upgrades, including its recently announced Privacy Proxy.

The Privacy Proxy acts as an intermediary between Web visitors and third party ad servers. The Privacy Proxy blocks third party ad servers from tracking visitors across multiple sites and building user profiles, while still allowing them to deliver and track ad deliveries.

Also, Open AdStream is now designed to handle delivery of HTML and rich media ads into Web sites anywhere and has built-in all the features needed to run an ad network, including state and zip code targeting.

Reports can be viewed by campaign, site and advertiser and exported to a spreadsheet or database. Other new features include coordinated ad delivery within the page; dynamic weighting to adjust ad delivery frequency and frequency caps.

Open AdStream has 380 clients; among those that have already received the upgrades are The New York Times, The Washington Post, Playboy and Lexis-Nexis. Pricing starts at $10,000 and scales upward. All existing Open AdStream clients will get these features in their upgrades according to their current support/upgrade contract.

Real Media also operates its own ad network of more than 550 locally branded Web sites.