RealClear Win Win
RealClearPolitics.com will be serving up its political commentary daily in the opinion section of Yahoo! News
RealClearPolitics.com will be serving up its political commentary daily in the opinion section of Yahoo! News
RealClearPolitics.com will be serving up its political commentary daily in the opinion section of Yahoo! News. Yahoo! already features links to opinion headlines and posts from USAToday.com, HuffingtonPost.com, The Nation, The Weekly Standard and Wonkette among others. Syndicated columnists and political cartoons get the Yahoo! nod, too.
The thing is that unlike some of the more robust opinion sites like HuffingtonPost or Wonkette, RealClearPolitics is better known for its own ability to aggregate links to the hottest political stories from across the Web. Its opinion is a small portion of its content.
The deal’s bound to raise exposure for RCP, but the content lives within the Yahoo! domain and is framed as such. Still, it’s branded as RCP content and on full opinion post pages users can link to stories on the actual RCP site.
All in all, a good way for RCP to promote its content and a good way for Yahoo! to create more ad pages and keep readers glued to its site. Political commentary content will be even more popular in the coming months as the political scene gears up for the November elections.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article