RealNames now provides these brands’ customers the ability to easily and precisely navigate to company or brand Web pages, from search sites such as AltaVista and LookSmart. Spending was not disclosed.
RealNames covers all the product categories (Barnes and Noble books for example), and media properties (such as MGM and United Artists film and television titles or characters) so that visitors no longer have to guess the URL.
“The premise of a RealName is simple: with a RealName, your brand name becomes your RealName, and your RealName is your Web address. Branding can be reinforced consistently across all media, while directing customers to company Web sites,” said Ted West, executive vice president of sales and marketing at Centraal.
Other RealNames subscribers include the Green Bay Packers, Kia, Honda, Sharper Image and JP Morgan.
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