More NewsRealNetworks Signs With Intelligent Interactions

RealNetworks Signs With Intelligent Interactions

Intelligent Interactions said it will provideits Adfinity software to manage delivery of rich media advertising for RealNetworks' RealSites portfolio.

Intelligent Interactions said it will provide its Adfinity software to manage delivery of rich media advertising for RealNetworks’ RealSites portfolio.

The sites include real.com, DailyBriefing, Timecast, LiveConcerts, MusicNet, Film.com, and the Real Broadcast Network. Financial arrangements were not disclosed.

Collectively, these sites claim more than 1.5 million ad impressions per day. RealNetworks said it plans to use Adfinity to manage growth in its inventory of advertising space as traffic increases on these sites and for future content sites as its RealSites portfolio grows.

“Rich media types such as RealAudio, RealVideo, and RealFlash, co-developed by RealNetworks and Macromedia, are becoming more and more popular with advertisers,” said Jeff Lehman, vice president, advertising sales at RealNetworks. “The ability to serve rich media types is growing in importance for advertisers due to the fact that more than 35 million copies of the RealPlayer have now been downloaded.”

“We selected Adfinity after thorough on-site testing and were extremely impressed with performance and ability to manage rich media ad serving on our RealSites portfolio,” said Phil Barrett, senior vice president, media systems at RealNetworks. “Adfinity offers ease of administration, comprehensive reporting capabilities, and significantly fast ad serving.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts