The deal means that RealTIME Media, which has developed online “instant win” traffic-building promotions for such companies as America Online Inc., BizRate.com and StoreRunner , will use e-Dialog’s direct marketing expertise to enhance its existing incentive-based marketing campaigns.
“Our partnership with e-Dialog allies us with an industry leader that has both the strategic and technical know-how to deploy highly sophisticated email marketing campaigns that best support RealTIME Media promotional campaigns,” said Eric Ruth, senior vice president of sales and marketing, RealTIME.
For e-Dialog, whose clients have included the NFL and Ticketmaster , the partnership creates an opportunity to incorporate RealTIME Media’s promotional offerings into the email-focused marketing campaigns they manage.
“RealTIME Media’s online promotion services are a tremendously effective tool for driving traffic and increasing Web enrollment,” said John Rizzi, president and chief executive officer of e-Dialog. “By linking RealTIME’s unique promotional capabilities with the broad reach enabled by our precision email marketing services, we are able to offer clients a powerful combined solution for acquiring and retaining customers.”
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