The idea is to cement fans’ relationships with the bands — in this case Beck, Big Bad Voodoo Daddy, and No Doubt — and allow the record label to promote its products and services. A version for Eminem is planned for later this summer. All of these bands are popular with Generation X and Generation Y — individuals who are also likely to be comfortable with using the Internet.
The custom Web browsers, which have unique interfaces with artist-oriented sounds and images, are being distributed for free from artist Web sites. The browsers also feature direct links to the artist’s online properties, other enhanced navigational elements, integrated search and email, and the ability to customize the look and feel of the browser.
“These browsers offer loyal fans a unique and fun way to navigate the Internet,” said Courtney Holt of Interscope Geffen A&M Records.
“By enabling a closer relationship to the user, the browsers also help us develop a more direct and lasting relationship with our audiences. We’re excited to work with NeoPlanet in this approach to building our online community.”
Interscope Geffen A&M Records’ other artists include U2, The Wallflowers, Dr. Dre, Sting, Sheryl Crow, Limp Bizkit, and Enrique Iglesias.
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