Red Sky Wins Absolut’s Interactive Business

TBWA Chiat/Day, lead agency for Absolut vodka, selected Red Sky Interactive as the new interactive agency of record for the spirits brand.

Sources told Adweek that Red Sky prevailed over Stockholm, Sweden-based Spray Interactive in the final round. Organic Online in San Francisco and Digital Evolution, Los Angeles, had participated in earlier rounds.

Red Sky is expected to create the latest in the Absolut Visionaries series, Absolut’s online campaign.

The series features a virtual art gallery at www.absolutvodka.com and showcases artistic online interpretations of the Absolut icon.

The new business is said to be worth $500,000 per artist site, with two scheduled per year. Red Sky has been signed to a one-year contract, sources said.

Troon, a small new media shop based in Santa Monica, CA, was the incumbent on the Absolut interactive account. Red Sky’s clients have included Hewlett- Packard, Intel, Lands’ End and Nike.

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