Financial terms of the agreement were not disclosed.
The deal calls for the joint production of a television show that will air weekly in a late night slot — from midnight to 3 a.m. Redtagoutlet.com will also be featured in the store front portion of ValueVision’s Web site.
Value Vision is in the process of re-branding both the TV channel and its Web site, ValueVision.com, as part of a strategic deal with NBCi, which owns the Snap.com portal. The deal with redtagoutlet.com is one of a series of cross-media promotion deals that the two companies have struck as of late.
“The strategy behind our transformation is founded upon drawing on our vast experience as a real-time, one-to-one electronic commerce media company that is focused on simultaneously building brand equity for our partners and generating sales and viable leads through a compelling customer acquisition model,” says Cary Deacon, president of ValueVision Interactive.
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