More NewsReel.com Launches National TV Campaign

Reel.com Launches National TV Campaign

Online movie store Reel.com began a national television advertising campaign on Thanksgiving Day for the holiday season.

Online movie store Reel.com began a national television advertising campaign on Thanksgiving Day for the holiday season.

Commercials will be aired during prime time and late night hours on stations in select markets. Spending and agency details were not disclosed.

The campaign entices customers to shop at the site with an offer of 25 percent off, and the online store’s ability to match everyone on a consumer’s shopping list with a movie they’ll enjoy. The company said it expects that the ads will help build its brand and increase awareness of Reel.com with the general consumer audience. The advertisements have the same irreverent tone as the company’s previous “Titanic” commercials.

Just last week the company launched its Holiday Store. Reel.com carries more than 100,000 VHS and 2,300 DVD titles for sale and also features proprietary editorial content to help customers select movies. The staff of writers for the site includes film school graduates, video store veterans and screenwriters.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts