The first national Google Offers campaign launched this morning, as outdoors gear retailer REI is running a $25-for-$15 deal. The vouchers can be redeemed at the brand’s 100-plus stores or at REI.com.
Google Offers is only live as a local merchants deals platform in 17 markets. But today’s deal is available for all cities that Google plans on entering – around 40 – as a local player in the coming weeks.
“For instance, even though we aren’t offering local deals in Oklahoma City today, people there can get the REI deal” and redeem it online or at a brand store, a Google rep told ClickZ News this morning.
Mountain View, CA-based Google’s move comes one day ahead of Groupon’s expected IPO announcement. Groupon, based in Chicago, is the clear-cut leader in the deals space, despite experiencing a tumultuous 2011 in social media.
While Google hasn’t released subscriber numbers for Google Offers, it’s probably not out of the question that the digital giant – because of its superb online reach – has already jumped into the No. 3 spot behind LivingSocial. Google Offers launched only five months ago in Portland, OR.
So what makes content go viral? And what makes people participate in these phenomena?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.