Relevant Communications provides solutions that address two distinct, but highly synergistic and interrelated disciplines… Marketing and Business/Sales Automation.
On the Marketing side… The Relevance™ family of products provide the tools and services you need to design, create, distribute, track, and manage highly relevant and targeted marketing campaigns, for a variety of media including e-mail, web, print, fax, and voice, enabling you to target the widest possible audience, yet easily and cost-effectively tailor a uniquely relevant, branded message to each individual.
On the Business/Sales Automation side… Relevance™ integrates with virtually any business process or application, using rules-based technologies with universal data access to pull together the information needed to create highly relevant content and data, and to interact with, and exchange that data with business processes throughout your organization, automatically or on-demand.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.
Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email.
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn users.