Relevant Communications

Relevant Communications provides solutions that address two distinct, but highly synergistic and interrelated disciplines… Marketing and Business/Sales Automation.

On the Marketing side… The Relevance™ family of products provide the tools and services you need to design, create, distribute, track, and manage highly relevant and targeted marketing campaigns, for a variety of media including e-mail, web, print, fax, and voice, enabling you to target the widest possible audience, yet easily and cost-effectively tailor a uniquely relevant, branded message to each individual.

On the Business/Sales Automation side… Relevance™ integrates with virtually any business process or application, using rules-based technologies with universal data access to pull together the information needed to create highly relevant content and data, and to interact with, and exchange that data with business processes throughout your organization, automatically or on-demand.

Related reading

Vector illustration with a magnifying glass focusing on a pie chart, a graph line trending upwards, and other metrics symbols.
Signpost with two signs pointing in different directions, one labelled B2B and one labelled B2C.