Relevant Communications provides solutions that address two distinct, but highly synergistic and interrelated disciplines… Marketing and Business/Sales Automation.
On the Marketing side… The Relevance™ family of products provide the tools and services you need to design, create, distribute, track, and manage highly relevant and targeted marketing campaigns, for a variety of media including e-mail, web, print, fax, and voice, enabling you to target the widest possible audience, yet easily and cost-effectively tailor a uniquely relevant, branded message to each individual.
On the Business/Sales Automation side… Relevance™ integrates with virtually any business process or application, using rules-based technologies with universal data access to pull together the information needed to create highly relevant content and data, and to interact with, and exchange that data with business processes throughout your organization, automatically or on-demand.
Industry experts say AI and machine learning will revolutionize email marketing. From self-running campaigns to clairvoyant customer insights, the hype is building. But is your marketing technology ready to deliver?
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Online presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performance, trends, and so much more. Here are five multi-purpose tools that can manage every aspect of digital marketing and save your team time and money.
Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver 1:1 communications at scale.