Relevant Communications provides solutions that address two distinct, but highly synergistic and interrelated disciplines… Marketing and Business/Sales Automation.
On the Marketing side… The Relevance™ family of products provide the tools and services you need to design, create, distribute, track, and manage highly relevant and targeted marketing campaigns, for a variety of media including e-mail, web, print, fax, and voice, enabling you to target the widest possible audience, yet easily and cost-effectively tailor a uniquely relevant, branded message to each individual.
On the Business/Sales Automation side… Relevance™ integrates with virtually any business process or application, using rules-based technologies with universal data access to pull together the information needed to create highly relevant content and data, and to interact with, and exchange that data with business processes throughout your organization, automatically or on-demand.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
As the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I'm not buying any of it.
With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. And, we all know what's coming.