Remarketing Platform Bill of Rights: Simplicity Matters
As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't?
As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't?
Remarketing (retargeting) continues to grow in the digital advertising space. This means more services are popping up, each with their own “special sauce.” The diversification is great – this drives innovation. As I have the opportunity to use more of them, I keep coming back to one thought: “Simplicity matters.” But not just simplicity. Transparency and results matter, too!
Some remarketing services get it. Self-service rules the day, particularly for savvy marketers. Make it easy to set up, from tagging all the way through to reporting, and customers will flock to your service!
Who Gets It?
Google AdWords and Google Display Network (GDN) remarketing:
Perfect Audience:
Who Doesn’t Get It?
AdRoll:
FetchBack:
Remarketing Platform Bill of Rights
Remarketing is here to stay (well, as far as I can tell) and these services are only going to grow. The least they can do is grease the wheels and make their remarketing platforms easy to use. There is a reason books like Don’t Make Me Think were written or phrases like “Keep It Simple Stupid” exist. Yes – simplicity matters!
Image courtesy of Hey Paul Studios on Flickr.