Renault UK launched the latest in their series of viral campaigns: #TwingoFlamingo as part of the All-New Renault Twingo push.
A film follows a young woman bursting into song, Broadway-style, in a Renault dealership, listing her demands alongside a musical chorus.
Additional film content showcases the clip in ‘snackable’ videos across digital platforms including YouTube, Facebook, Twitter and Unruly.
There are twelve films in total – created and produced by Scorch London – led by the musical number featuring the woman, her friends, three dogs, a full chorus line, rugby players, a familiar Renault relative and even a pink flamingo.
Consumers also have the opportunity to view other videos which reveal the flamingo’s ‘back story’ and practical information such as how many seats does the All-New Twingo have.
The films were produced to target a young female audience aged 18-35 and appeal to the “complicated needs of a woman’s everyday life.”
“We wanted to create fun and engaging content that appeals to our target audience,” said Antoine Héry, Digital Marketing Manager at Renault UK.
“By creating the #TwingoFlamingo with Scorch London and Manning Gottlieb OMD we have not only identified our target audience but directly engaged with them across their preferred digital channels. This was crucial in highlighting the playful nature of the All-New Twingo which is a key element of our brand identity”.
The campaign began with teaser previews across Facebook & Twitter and will climax with the Broadway-style musical film running across multiple digital platforms.