More NewsRepeat After Them: Monster.com and HotJobs Are Two Separate Brands

Repeat After Them: Monster.com and HotJobs Are Two Separate Brands

Responding to bulletin board speculation and false information, TMPand HotJobs reaffirm their dual positioning.

Lest anyone forgot or skimmed over the point from the original announcement, Monster.com owner TMP Worldwide Inc. and HotJobs Tuesday reiterated the fact that the latter will be run as a separate company.

TMP announced that it would buy HotJobs, the No. 2 career resource site, for $460 million in stock June 29, and affirmed that HotJobs would be run as its own brand rather than be incorporated into No. 1 career site Monster.com. In the two weeks since, anonymous speculation from investors has run rampant, causing TMP and HotJobs to set the record straight.

Technically, HotJobs will operate as a unit within TMP’s interactive division. Together — yet standing alone — Monster.com and HotJobs boast a total of 14 million resumes online and more than 650,000 potential jobs.

The move to operate two similar firms separately is hardly a new phenomenon. In fact, Monster.com and TMP Interactive Chief Executive Officer Jeff Taylor likened the strategy to what Viacom has done with MTV and VHI, another No.1/No.2 tandem.

“We will create separate and complementary branding positions and platforms for both sites, both providing significant value to job seekers and employers,” Taylor said.

Commenting overall on the deal, TMP Worldwide CEO Andy McKelvey said:

“I think it’s up to the leader to grow the market, and from our perspective, there is a significant untapped market in online recruitment along with underserved market segments,” said McKelvey. “We see enormous potential for growth for both sites. We are committed to differentiating Monster and the HotJobs brands, further strengthening our ability to provide recruiters and job seekers with the best recruiting and career solutions, across the board.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts