Launches as Service Portal

The company formerly known as Next Phase Media has launched a portal at to connect consumers to local businesses, which pay per lead. The company has also re-named itself as Reply! Inc.

The portal, like similar site, aims to be a one-stop resource for consumers looking for homes, cars, home improvement contractors, moving services, insurance services and financing. brings together resources previously found on standalone sites iMotors, OpenAuto, RealtyNow, AgentConnect, iCastle and CarClub.

“Reply basically brought all these services under one umbrella, one brand, so that users only have to go to one site,” said Reply! CEO Payam Zamani.

Advertisers pay a set amount per lead, which varies depending on the category. So far, has 12,000 advertisers.

Besides,’s main competitors will likely be the vertical players like Autobytel, and Lending Tree.

Related reading