Advertising network Adify is being acquired by Cox Enterprises for $300 million, the Associated Press is reporting. The deal is said to be announced today.
“We’re absolutely convinced at Cox that online revenue is continuing to grow,” John Dyer, Cox executive vice president for finance, told The Associated Press.
Adify is one of many ad networks that have emerged over the past year.
It got its start in the niche vertical network world by introducing a network of blog sites associated with Veterans of Foreign Wars of the United States.
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