Facebook will include mobile advertising by the end of March 2012, according to a story this afternoon by Bloomberg. Industry observers have been waiting for clues on the company’s mobile ad strategy for more than a year.
According to the news report, Facebook is considering placing Sponsored Stories ads into the mobile news feed. No other particulars were detailed in the Bloomberg story, which cited two people with knowledge on the matter.
Facebook rep Brandon McCormick declined comment in response to a ClickZ query on Tuesday.
More than 350 million people worldwide access Facebook on their mobile devices, according to its own figures. Monetizing that traffic could create a potentially large new source of revenue on the eve of the company’s initial public offering, rumored to be slated for the first half of 2012.
According to an eMarketer estimate, Facebook will reel in $3.8 billion in ad revenue this year.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.