Report: GoTo.com Claims Top Banner Ad for Week

NetRatings said its BannerTrack service showed that the top 10 ad banners for the week of July 12-July 18 were:

  1. Goto.com: Type in what you’re looking for
  2. Bonzi Software: Play Talking E-mail
  3. Hotmail: Click banners; easy return to Hotmail
  4. Catalog Link: Click here to request free catalogs
  5. Hotmail: Bookmark Hotmail to save typing
  6. Hotmail: Make Hotmail your home page
  7. Catalog Link: Attention catalog addicts
  8. Catalog Link: Get all the free catalogs you can put your feet on
  9. Hotmail: Use nicknames for addressing email
  10. Hotmail: Send Web pages in your email

NetRatings said it tracks America Online members’ Web usage but does not track Web usage of the AOL members who use AOL’s 16-bit integrated browser. Rankings are based on measurement of Web activity by a representative panel of more than 2,500 Internet users 18 years and older who access the Web from home.

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