Emerging TechnologyAI[Report] How artificial intelligence can enhance retail marketing

[Report] How artificial intelligence can enhance retail marketing

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outlines the way AI allows retail brands to enhance the customer experience.

H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. West Elm utilizes neural networks to show products people are likely to love, based on their Pinterest boards.

What do these strategies have in common? None of them would be possible without artificial intelligence (AI), in which retailers are investing heavily. According to research from WBR Digital and Persado, a quarter of CMOs are planning to spend as much as $100 million on the technology this year alone.

It’s no surprise, given how the biggest names in tech are prioritizing AI. Earlier this year, Google and Microsoft have both proclaimed shifts from being “mobile-first to AI-first” companies.

In our latest report, we explore the ways AI enhances retail marketing, from sophisticated segmentation to dynamic pricing.

Click here to learn more.

 

Related Articles

How Planet Fitness plans to gain a competitive advantage with AI

AI How Planet Fitness plans to gain a competitive advantage with AI

2d Mike O'Brien
Looking beyond chatbots: How NASA uses AI to search for life outside Earth

AI Looking beyond chatbots: How NASA uses AI to search for life outside Earth

7d Mike O'Brien
Artificial intelligence in action: 5 brands brilliantly executing AI

AI Artificial intelligence in action: 5 brands brilliantly executing AI

2m Mike O'Brien
How artificial intelligence is changing email marketing

AI How artificial intelligence is changing email marketing

3m Al Roberts
Five big challenges to AI adoption and success

AI Five big challenges to AI adoption and success

3m Al Roberts
Five ways fashion brands are using AI for personalization

AI Five ways fashion brands are using AI for personalization

4m Clark Boyd
Creative machines: How close are we to AI-generated content marketing?

AI Creative machines: How close are we to AI-generated content marketing?

5m Clark Boyd
Robots vs. humans: Will AI bring the advertising apocalypse?

AI Robots vs. humans: Will AI bring the advertising apocalypse?

7m Daniel Surmacz