Emerging TechnologyAI[Report] How artificial intelligence can enhance retail marketing

[Report] How artificial intelligence can enhance retail marketing

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outlines the way AI allows retail brands to enhance the customer experience.

H&M, The North Face and Sephora have chatbots that ask consumers style questions and then make appropriate recommendations. Neiman Marcus’ app analyzes photos and shows comparable products it has in stock. West Elm utilizes neural networks to show products people are likely to love, based on their Pinterest boards.

What do these strategies have in common? None of them would be possible without artificial intelligence (AI), in which retailers are investing heavily. According to research from WBR Digital and Persado, a quarter of CMOs are planning to spend as much as $100 million on the technology this year alone.

It’s no surprise, given how the biggest names in tech are prioritizing AI. Earlier this year, Google and Microsoft have both proclaimed shifts from being “mobile-first to AI-first” companies.

In our latest report, we explore the ways AI enhances retail marketing, from sophisticated segmentation to dynamic pricing.

Click here to learn more.

 

Whitepaper

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

4w
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

4w
Giving a Voice to Your Brand

Whitepaper | AI Giving a Voice to Your Brand

4w
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

1m

Related Articles

CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

Luke Richards
Salesforce announces new Einstein features for devs to build custom AI and ML

AI Salesforce announces new Einstein features for devs to build custom AI and ML

6d Kimberly Collins
Five ways to take your marketing automation further with AI

AI Five ways to take your marketing automation further with AI

1m John Oechsle
The Spotify effect: Personalize content experiences to engage prospects

AI The Spotify effect: Personalize content experiences to engage prospects

2m Randy Frisch
What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI What artificial intelligence means for 1-800-Flowers this Valentine's Day

2m Mike O'Brien
How Walmart is going all in on artificial intelligence

AI How Walmart is going all in on artificial intelligence

3m Mike O'Brien
"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

AI "Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

3m Mike O'Brien
Marketing AI products: When advertising a robot, think like a human

AI Marketing AI products: When advertising a robot, think like a human

3m Keith Messick