More NewsReport: Newspaper Ad Spending on the Rise

Report: Newspaper Ad Spending on the Rise

Online ad spending, projected by the Internet Advertising Bureau to be closeto $2 billion for 1998, doesn't seem to be making a dent in newspaper adspending.

Online ad spending, projected by the Internet Advertising Bureau to be close to $2 billion for 1998, doesn’t seem to be making a dent in newspaper ad spending.

Newspaper advertising expenditures in 1998 totaled $43.9 billion, an increase of 6.3 percent over 1997, according to preliminary estimates from the Newspaper Association of America. For the fourth quarter, ad spending was up 4.9 percent to $12.7 billion.

In 1998, retail ad spending was $20.3 billion, an increase of 5.7 percent. Classified expenditures grew to $17.9 billion, an increase of 6.6 percent, and national hit $5.7 billion, for a gain of 7.7 percent, the NAA said.

“This growth continues to reflect the ongoing strength in local markets across the country and is consistent with our earlier forecast for the year,” said NAA President and CEO John F. Sturm. “We expect to see another year of share growth as advertisers continue their spending in newspapers.”

NAA is a nonprofit organization representing the $54 billion newspaper industry and more than 1,700 newspapers in the U.S. and Canada.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts