Digital MarketingStrategiesReport: Online Holiday Spending Up by 12% in 2010

Report: Online Holiday Spending Up by 12% in 2010

Sales on biggest online shopping day hit $1.03 billion, according to comScore.

Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high.

The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.

Based on percentage change, the biggest increase came on the free shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales totaled $586 million in 2009 compared to $942 million in 2010.

Online Spending: 2009 vs. 2010 Holiday Season
  Millions $  
  2009 2010 Percent change
Nov. 1-Dec. 31, 2010 29,084 32,589 12%
Thanskgiving Day (Nov. 25) 318 407 28%
Black Friday (Nov. 26) 595 648 9%
Cyber Monday (Nov. 29) 887 1,028 16%
Green Monday (Dec. 13) 854 954 12%
Free shipping day (Dec. 17) 586 942 61%
Source: comScore

Methodology: Full season comparison based on calendar days; individual day comparisons are based on corresponding shopping days in 2009. Green Monday is the second Monday in December.

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